Q. What is the mission of the Personal Broadband
A. To provide a unified industry voice to educate and support the global
markets for affordable, ubiquitous broadband technologies and services.
Q. What does the term “personal broadband” mean?
A. “Personal broadband” refers to a simple idea—high
speed Internet access that is always with you and is affordably
priced. Personal broadband is just that—it’s utility
is based upon the individual’s desire to access the Internet
wherever and whenever it is requried by that individual rather
than dictated by location-based availability.
Q. Why does the communications industry need another organization
to reach this goal?
A. The communications industry’s current focus is on the
specific technology solutions being developed as stand-alone capabilities,
rather than on the sustainable market requirements driving this
development. Markets will not be driven by simply offering technology
solutions, but by identifying and addressing market needs through
the value and vision of these technology solutions.
The existing field of technology initiatives is confusing. Instead
of focusing on the value proposition to the customer, these initiatives
have focused on the implementation specifics. This has created
an environment where analysts and capital providers do not have
a clear understanding of either industry or the market opportunity.
As a result, the capital markets have not been “inspired” to
invest in the growth of this impending market growth.
- The focus of the PBIA is to stand as a collective voice of
its members to:
- Identify the value that these solutions offer to consumers
- Clearly define the markets that require these solutions
the impact that affordable and ubiquitous mass-market broadband
access has on business models today and in the future
- Become a single
voice strong enough to identify and remove the barriers to
the growth of the industry
Q. What is the relationship and position of the PBIA to other
associations like the TIA, CTIA or EIA, IEEE standardization bodies
and marketing organizations like WiMAX or the Wi-Fi Alliance?
A. The PBIA is complementary to these other associations. The existence
of the PBIA does not negate the need for or the importance of these
other organizations. In fact, the PBIA enhances these groups. For
instance, the IEEE 802.xx working groups and their supporting organizations
were created to promote, enhance and discuss the common technological
choice amongst their members. The PBIA will become a vehicle for
driving the overall market momentum for ubqiuitous broadband access,
thus advancing the deployment and adoption of these technologies
to meet market requirements.
Q. What are the benefits of the PBIA to the communications industry?
A. The PBIA will work to make visible and inspire the sustainable
market drivers to transform individual, disparate network technologies,
standards and service offerings into a simple and sustainable
Q. What are the benefits of the PBIA to different types of companies?
A. By raising the level of discussion to the promotion of the market
for personal broadband, and by combining all the aspects of the
industry and marketplace, the PBIA increases the value of participation
immediately and long term for all members.
Q. What are the benefits of the PBIA to consumers?
A. The PBIA will work to research and promote the rapid development
of affordable, ubiquitous broadband access to individuals, irrespective
of location or context. As a result, consumers will benefit from
rich new products and services, and new solutions unseen in today’s
Q. What are the working objectives of the
A. To educate the marketplace, inspire demand and mitigate risk
for participants and consumers.
Q. Who is eligible to become a member of the PBIA? How can a company
join the PBIA?
A. Any firm which is committed to providing solutions in this industry.
Please contact the PBIA for membership requirements.
Q. Does the PBIA have working groups?
A. Yes. The PBIA has working groups for market definition and research
as well as for each of the technologies being used to create
solutions for Personal Broadband services, including groups for
the current and future IEEE standards (802.20, 802.16, 802.11
Q. Is the scope of the work PBIA targeted at corporate or consumer
A. Both. Ubiquitous broadband offers convenience and productivity
for any individual requiring some form of Internet access. Both
markets will derive significant value from Personal Broadband services.
Q. Which key enabling technologies are the priorities in the Personal
Broadband Industry Association?
A. Among the technologies and standards included under the umbrella
of personal broadband are the IEEE wireless standards, including
802.11a, 802.11b, 802.11g, 802.15, 802.16 and 802.20, as well as
wire-line standards and technologies. The technologies that make
up personal broadband solutions may include, but are not limited
to, one or more of the standards listed above. No one standard
will be selected by the PBIA, but rather solutions that include
one or a combination of the above.
Q. Based on these enabling technologies, what new solutions and
services will eventually be realized in the marketplace?
A. Personal Broadband – a seamless access to broadband wherever
the user is, with no need to plug into any other network, one flat
Q. What is the market size for the personal broadband industry?
A. We will be working to quantify this in next few months. Since
Personal Broadband can be delivered to a user at home, at work
or anywhere in between at a cost that’s both affordable
and attractive, we expect the market to be compelling.
Q. Will the PBIA be a “lobbying organization” for
A. We expect to be involved in lobbying the collective strength
of members to illustrate value in spectrum, consumer and security